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THE TOP WOMEN
SHAPING INFLUENCER
MARKETING

35 Executives Ushering the Creator Economy into a New Era

Honoring the Women

SHAPING THE FUTURE

of Influencer Marketing

We’re proud to celebrate 35 visionary women who are redefining what’s possible in influencer marketing. These women are providing the support, resources, and budget for their social and influencer teams to do bold, creative work.

 

In a world where the media landscape is drastically shifting, and consumer attention is more fragmented and social-first, these leaders understand the new attention economy and how to set up their brands for success.

 

Whether they’re building game-changing strategies, removing barriers, or spotlighting fresh voices, each of these women is shaping the future of how brands connect with audiences.

 

This list is recognition and a blueprint. Click on the images below to read the engaging conversations, in which they shared insights into how they approach influencer marketing, career advice, their own personal motivators, and a few funny stories along the way.

Honoring the Women
Meet the Women

MEET THE WOMEN

Jill Abbott - Vital Proteins

Jill Abbott

GM & CMO

Vital Proteins

Leigha Baugham - Kenvue

Leigha Baugham

Senior Director, Global Content Excellence

Kenvue

Linda Bethea - Danone

Linda Bethea

CMO

Danone

Julie Bowerman - Kellanova

Julie Bowerman

CMO

Kellanova

Kate Brady - PepsiCo

Kate Brady

Global Head of Creative & Content Transformation

PepsiCo

Kathi Christensen - Pharmavite

Kathi Christensen

Director, Brand Activation

Pharmavite

Samantha Friedman - NFL

Samantha Friedman

Senior Director, Content Partnerships & Creator Strategy

NFL

Danielle Goonan - Bayer

Danielle Goonan 

Senior Director, Strategic Communications

Bayer

Tapasya (Pasy) Govindarajan - Citi

Tapasya (Pasy) Govindarajan

Director, Head of U.S. Brand Advertising, Experiential & Social Media

Citi

Cheryl Guerin - Mastercard

Cheryl Guerin

EVP, Global Brand Strategy & Innovation

Mastercard

Hannah Gullixson - Netflix

Hannah Gullixson

Senior Director, Marketing

Netflix

Christine Guzman - Moet Hennessy

Christine Guzman

Head of Consumer Engagement & Digital

Moët Hennessy

Tammy Henault - NBA

Tammy Henault

CMO

NBA

Melanie Huet - Newell Brands

Melanie Huet

CMO

Newell Brands

Danielle Hughes - BODYARMOR Sports Nutrition

Danielle Hughes

VP, Communications

BODYARMOR Sports Nutrition

Lesley Klein - Priceline

Lesley Klein

SVP, Strategy & Brand Marketing Priceline

Gillian Koh - Home Depot

Gillian Koh

Director, Media

Home Depot

Kristy Kozlowski - Comcast

Kristy Kozlowski

SVP, Media Strategy & Planning Comcast

Stacy Martinet - Adobe

Stacy Martinet

CCO

Adobe

Pippa McArdle - The Estée Lauder Companies

Pippa McArdle

SVP, Global Media Center of Excellence & Consumer Experience

The Estée Lauder Companies

Casey DePalma McCartney - Unilever U.S.

Casey DePalma McCartney

Chief Brand Communications Officer Unilever U.S.

Haley Paas - Verizon

Haley Paas

SVP, Media & Creator Marketing

Verizon

Jessica Padula - Nespresso

Jessica Padula

VP, Marketing & Head of Sustainability Nespresso

Claudine Patel - Formerly Opella, Post, & Reckitt

Claudine Patel

CMO

Formerly Opella, Post, & Reckitt

Nuria Ribe - Henkel

Núria Ribe

Global CMO, Laundry & Home Care Henkel

Katie Riley - AT&T

Katie Riley

AVP, Social Media

AT&T

Elizabeth Rutledge - American Express

Elizabeth Rutledge

CMO

American Express

Shachar Scott - Meta Reality Labs

Shachar Scott

VP, Global Marketing

Meta Reality Labs

Kristine Segrist - Canva

Kristine Segrist

Global Head of Consumer Marketing Canva

Sabrina Sierant - Mondelēz International

Sabrina Sierant

Senior Director, Chips Ahoy!

Mondelēz International

Anna Spitzer - Church & Dwight

Anna Spitzer

Head of Digital Strategy, Social, & Influencer

Church & Dwight

Jasmine Taylor - Instacart

Jasmine Taylor

VP, Consumer Marketing

Instacart

Jackie Titus - Google

Jackie Titus

Director, Global Consumer Marketing Google

Robin Kendric Triplett - The Coca-Cola Company

Robin Kendric Triplett

VP, Integrated Marketing Experiences The Coca-Cola Company

Heather Woodard - H&R Block

Heather Woodard

Director, External Communications

H&R Block

About

ABOUT LINQIA

Linqia is the calm in the chaotic sea of influencer marketing. We are a full-service, tech-enabled partner that handles campaigns for the world’s leading brands from influencer selection to creative strategy to scale. Linqia leverages both science and storytelling to help brands create emotive, human-first campaigns. Founded in 2012, Linqia has worked with over 650 leading national brands, including McDonald’s, Anheuser-Busch, GM, and Bayer.

 

For more information, visit www.linqia.com.

ABOUT THE FQ

The Female Quotient (The FQ) is an experience, media, and advisory company with the largest global community of women in business. Through compelling content and meaningful connections, The FQ helps millions of leaders to turn influence into action. While known for the signature FQ Lounge™, The FQ has evolved into a dynamic media publisher reaching a global community of more than 6 million. The FQ offers brands end-to-end visibility through experiences, original and branded content, and transformation advisory that shapes industries and defines trends. We’re changing the equation for everyone, together.

 

Discover more at www.thefemalequotient.com and @femalequotient on LinkedIn and Instagram.

Nomination Form

NOMINATION FORM

Have someone you’d like to honor as a top voice in the next release? Submit them (or yourself) today!

©2025 Linqia, Inc. All rights reserved.

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